Finally, Johan Jansson and I got our teaching case published.
The main aim of the case is to help students understand the challenges of trying to incorporate (and utilize) social and environmental sustainability based values when developing a smaller manufacturing enterprise (SME) based in an industrial cluster in a remote location. The case is based on a real story of two young entrepreneurs (business school students) struggling to make a change when starting up their business in the industrial textile cluster of Bangladesh.
Some issues addressed in the case are; How can two former business students influence consumers to take more social and environmental responsibility? What decisions have they made during the development of the products, distribution channels, and the brand? What is there current situation and what are the major challenges facing them?
The case is published by Imperial College Press in Marketing Management in Geographically Remote Industrial Clusters: Implications for Business-to-business marketing. Reference to the case should be made as follows:
Jansson, Johan and Jacobsson, Mattias (2012), “Social and environmental value-based cluster development: The dilemma of wishing to do good by selling textile goods” In: Tesar, G. and Bodin, J. (Eds.), Marketing Management in Geographically Remote Industrial Clusters: Implications for Business-to-business marketing. World Scientific Press / Imperial College Press.